To transform someone or something is to learn every part of them and then tweaking their unique point to make it their selling point. This requires much training of the eye for details and a vast amount of real-life experiences to grow and enrich anyone’s point of view. This course fine tunes the eye and mind to look at the details and trains the planning and execution.

在经济高速发展的当今社会，不论个人，企业，社会团体甚至于政府对于形象的要求，都有越来越高的期望．于是一种以形象的包装设计，塑造品牌为职业的个人或企业应运而生，他们就是所谓的形象顾问或形象顾问公司．形象咨询业是让普通人迅速提升形象品位，因此，在西方从事形象咨询业的形象顾问享有很高的社会地位和经济收入。