What is a brand
A brand is a definition of value and the first impression we give to others.
Why create a brand?
Establishing a brand can promote the sales of products/services.
Without a brand, no matter how good the product/service is, some people will still find it expensive.
Once a brand is established, customers will lower their perception of the price of products/services.
and have a higher level of trust in our products/services, recognizing the quality of service that justifies the price.
Be your own brand.
What a brand sells isn't necessarily a product; it can also be a service.
You are the brand, what you sell is service (professional makeup and styling techniques).
When is the right time to start building a brand?
When makeup techniques reach a certain level of maturity, one should start building a personal brand.
Just as a towering building rises from the ground, building a brand is not a matter of a single day.
It takes time to accumulate from founding a brand to brand maturity.
Therefore, we should plan the brand from the beginning and establish it once the (makeup) technology matures.
Once the brand is mature, business will come naturally.
Where can a brand be established?
The internet is the most direct and free platform.
The internet is the best place to build and promote a brand.
We can effectively utilize social platforms like Instagram and Facebook, and even create personal brand websites.
With these platforms, it's not only easier for people to understand our brand and services, but they can also easily share them with others.
This kind of personal brand webpage can also allow clients to better feel our professional quality and enhance their perception of our brand values.
Understand your own value.
After graduation, you won't be panicked and clueless, nor will you be a newbie whose prices are arbitrarily suppressed.
2. Establish a personal professional image of authority.
Attract high-quality customer segments and increase customer trust in us.
3. Learn different skills.
For example: How to communicate with clients? How to shoot makeup looks? retouching techniques and copywriting.
4. Leverage the advantages brought by the brand.
Leverage branding to build a more robust business model, rather than the instability of freelancing.
How to build a personal brand?
Understanding personal (makeup) skills. For example: Partial Makeup Artist (limited to bridal and everyday looks) / Advanced Professional Makeup Artist (including fashion creative makeup, stage makeup, and film/TV special effects makeup) / Comprehensive Professional Stylist (Image Consultant, covering makeup, hair, and clothing styling).
What services can a brand provide?
Bridal makeup, themed makeup, fashion creative makeup, daily makeup, stage makeup, film and television special effects makeup...
What target audience does the brand's services cater to?
General public, small and large commercial events, brides, fashion trend shoots, stage performances, film and television filming...
All brands start with the design of a name and logo.
➡️ A creative or highly recognizable logo design/name should be used.
This will make it easier to attract people to learn about our brand/remember our brand at first glance.
Individual/Team?
General bridal styling can be done by one person.
Can one person handle a large event of 100 people?
Therefore, having your own team can expand more business opportunities.
Build a Personal Brand Website
Your client wants to see your previous work, are you still sending photos one by one slowly?
Build your own web platform, save your time, and make it clear for your clients at a glance.
Personal portfolio.
List professional personal experiences. For example: stage play makeup artist, music video stylist, etc.
Portfolio (photos and copy).
Organize past works and photos so clients can easily browse them at a glance.
This makes it easy for people to know all of your professional makeup techniques and the fields you're involved in.
