A person's image in the first impression acts as a business card. Your personality, habits, career, positions, and qualities all contribute to the impression you will leave behind. Therefore, image branding transforms the most common average Joe into a piece of art that projects his own story. This course equips you with the techniques and mechanics to bring out the best in a person's image.

Image is the impression a person's external form gives to others. Image is deeply personal and unique, built upon your individual personality, personal lifestyle habits, professional role, and personal traits. Your image is your own personal brand and your life's first business card. In all sorts of settings, the people we most often encounter are ‘strangers.’ At these times, the only thing we can rely on is our own image to convey information to the other person. What impression we leave them with, whether the first impression is good or bad, is formed at this moment.