Is the existence of an image consultant really that important?
Do some people think the role of an image consultant is important? What does an image consultant do?”
If you don't know how to dress, can't you just look at Xiaohongshu, Douyin, and IG to learn how to put outfits together?
Can't you just follow the fashion blogger and dress/style yourself however they do?
No, no, no!!!!!
That's not how it is!!!!
The role of an image consultant is not to be a walking Xiaohongshu, nor to share what looks good on other people for you to know.
But it's targeted analysis and matching what suits you for an outfit, your exclusive style.
How does an image consultant analyze your exclusive styling?
1. Start with your daily life
Professional image consultants have clients fill out a questionnaire when they take on a new client. This questionnaire helps them understand the client's needs, occupation, position, lifestyle expectations, budget, and the occasions they attend. Through conversation, they also gain insight into the client's personality, temperament, and attitude. Image styling isn't just about matching a top with a pair of pants; it's about creating a suitable image tailored specifically to each client's unique life and requirements.
Analyze suitable clothing color usage.
After gaining an initial understanding of the client, the image consultant will formally begin the first step of the image-building process: analyzing suitable color palettes. The consultant will conduct a color analysis by draping a series of color swatches over the client.Through these swatch tests, the consultant identifies the client’s suitable color palette, including analysis of warm and cool tones, color brightness, color saturation, color contrast, and appropriate color combinations for different occasions and desired impressions. This is because when each swatch is placed against the client’s skin, the specific color directly reflects different skin tones and complexions on the face.This is why many people often fall into the trap of wondering, “Why does this color look so good on him, but when I wear it, I look so dull or pale…?”
3. Analyze suitable clothing styles
Besides clothing combinations, clothing styles can also be tricky. You've definitely encountered this problem before.
“Han Feng is so beautiful and has such good temperament, but when I wear the exact same thing, why does it feel a little strange?” 🤔
“The suit looks so cool and stylish, but after I bought it, why does it feel like something’s missing when I wear it? 🤔”
“Wow, that floral dress the girl is wearing is so pretty. I bought it, but why do I look like A Lian when I wear it? 🤔
The problem isn't with the clothes, nor is it with you. The problem lies in your styling skills. Each of us has different facial features. Even if people look very similar or are twins, there will still be slight differences. This is why the same piece of clothing can have a completely different effect when worn by two different people. Image consultants use collar tools and various styles and patterns of scarves for style diagnosis tests. Through these tests, they identify suitable styles based on texture, silhouette, and design. The style analysis results are not only used for choosing clothes but also for selecting accessories, belts, bags, shoes, watches, hairstyles, and makeup. Understanding how to use appropriate styling and matching techniques can enhance your overall look and charisma.
4. Make overall styling and adjustments based on the occasion and needs.
Once the image consultant has completed the appropriate color and style analysis, the most crucial step is the overall coordination and adjustment. Some might say, “Isn't it enough to dress according to your mood when you go out?” Of course not. Think about it: if you're in a great mood today and you've put together a beautiful dress and high heels with exquisite makeup, but you just want to comfortably go to a night market, wouldn't that feel out of place? We can use the occasion we're attending, the people we're meeting, and the impression we want to convey as the key points for coordination, to choose our clothing style and color palette. Next is to pay attention to minor adjustments, such as how to flatter arms that feel a bit full, or how to enhance the waistline.
Of course, an image consultant does more than just that.
If the client requests it, we can also add wardrobe organization and personal shopping services.This service is particularly effective and tailored for those who struggle with decision-making—whether you’re often unsure of what you own, what you’re missing, or if you have a fear of letting go of possessions. Based on your assessment results, a personal stylist will help you determine which items in your wardrobe to keep and which to discard. They’ll also recommend specific styles of clothing and accessories to enhance the aesthetic appeal of your daily outfits, taking your look to the next level.
Remember! The internet is indeed full of exciting and novel things and information, but just because it's good doesn't mean it's suitable. So, what you need to do is understand yourself first, and be clear about what is suitable and not suitable for you. This way, you can filter and identify which information is applicable to you in the exciting online world 😉
